The Future of Customer Experience is Here (And It’s Smarter Than Ever)
AI-driven customer engagement solutions are changing how businesses connect with their customers through intelligent automation, personalization, and predictive capabilities. If you’re looking to understand these solutions, here’s what you need to know:
AI-Driven Customer Engagement Solutions: Quick Overview
* Definition: Platforms that use artificial intelligence to automate and improve customer interactions across multiple channels
* Key Technologies: Chatbots, predictive analytics, sentiment analysis, generative AI
* Primary Benefits: 24/7 support, personalized experiences, operational efficiency, data-driven insights
* Business Impact: Up to 35% reduction in churn, 88% self-resolution rates, 40% automation of interactions
By 2025, AI is set to power 95% of all customer interactions across digital channels. This isn’t just another tech trend—it’s a fundamental shift in how businesses build relationships with customers.
Modern consumers expect immediate responses (83% want instant replies) and personalized experiences (91% prefer brands that provide relevant recommendations). Traditional customer service methods simply can’t keep pace with these expectations.
What makes AI-driven solutions different is their ability to learn from each interaction, anticipate needs, and deliver consistent experiences at scale—without burning out or taking coffee breaks.
I’m Steve Taormino, President & CEO of CC&A Strategic Media, where I’ve helped organizations worldwide implement AI-driven customer engagement solutions that forge meaningful connections and drive measurable business growth through my expertise in marketing psychology and digital communications.
The Evolution of AI-Driven Customer Engagement Solutions
Remember when calling customer service meant endless hold music and repeating your problem to multiple agents? Those days are rapidly disappearing as we accept the Industry 4.0 revolution. The change from clunky phone trees to sophisticated AI platforms hasn’t just happened overnight – it’s been a fascinating journey that mirrors how technology has reshaped our world.
What started as basic rule-following systems has blossomed into something truly remarkable. Today’s AI-driven customer engagement solutions understand not just what you’re saying, but how you feel and what you might need next – even before you ask for it.
Let me show you how dramatically things have changed:
Traditional Customer Engagement | AI-Driven Customer Engagement |
---|---|
Reactive support | Proactive engagement |
Siloed communication channels | Seamless omnichannel experience |
Standardized responses | Hyper-personalized interactions |
Limited business hours | 24/7 availability |
Manual data analysis | Real-time insights and predictions |
High operational costs | Significant cost efficiency |
The numbers don’t lie – Bain & Company’s research shows that companies with stronger customer loyalty deliver 3.5× higher shareholder returns over a decade. This explains why forward-thinking businesses are rushing to implement AI-driven customer engagement solutions that create the meaningful, efficient experiences today’s consumers expect.
What Are AI-Driven Customer Engagement Solutions?
Think of AI-driven customer engagement solutions as digital relationship managers that never sleep. These sophisticated platforms use artificial intelligence to handle customer interactions across every touchpoint – from phone calls to social media messages and everything in between.
What makes these solutions special is their flexibility. They allow businesses to build custom experiences using built-in tools, partner add-ons, and open APIs that connect with existing systems. The result? A seamless customer journey that feels natural and personal.
At their heart, these platforms bring together several game-changing capabilities:
They automate routine conversations, freeing human agents to handle complex issues that truly need a personal touch. They create deeply personalized experiences based on your history, preferences, and behavior. They maintain consistency across all channels, whether you’re on the website, mobile app, or calling in. They continuously gather insights to improve future interactions. And perhaps most impressively, they can anticipate your needs before you even express them.
With AI projected to handle 95% of digital customer interactions by 2025, these solutions aren’t just nice-to-have tech – they’re becoming essential for any business that wants to stay competitive.
Core Technologies Behind AI-Driven Customer Engagement Solutions
The magic behind AI-driven customer engagement solutions comes from several powerful technologies working together seamlessly:
AI-Powered Chatbots and Virtual Assistants have evolved dramatically from the frustrating bots of yesteryear. Today’s conversational AI understands natural language, picks up on emotional cues, remembers context from previous conversations, and can even create visual representations that make eye contact through digital avatars. These digital helpers now successfully handle up to 88% of routine questions without human intervention.
Generative AI represents the newest breakthrough in customer engagement. Using technology similar to ChatGPT, these systems create human-like responses custom to each unique situation. They can craft personalized emails, suggest next steps for agents, summarize lengthy conversations, and generate marketing content – all while maintaining your brand’s distinctive voice.
Predictive Analytics works like a crystal ball for customer needs. By analyzing patterns in your data, these systems can spot who’s likely to leave, identify upsell opportunities, and recommend proactive steps before problems arise. This shifts customer service from putting out fires to building stronger relationships, with businesses reporting up to 35% reduction in customer churn.
Sentiment Analysis reads between the lines of customer communications, detecting the emotions behind the words. When someone shows signs of frustration, the system can prioritize their issue or connect them with specialized help – creating experiences that build emotional connection, which scientific research on customer loyalty confirms is the strongest driver of long-term customer value.
From Call Centers to Conversational AI: A 20-Year Timeline
The evolution of how businesses engage with customers has been nothing short of remarkable:
Between 2000-2005, we saw basic phone menus and call routing systems that, while at the time, feel primitive by today’s standards.
From 2005-2010, businesses began expanding into multiple channels and experimenting with early chatbots, though these systems operated in isolation from each other.
The 2010-2015 period brought social media integration and mobile support apps into the mainstream, creating new ways for customers to connect.
Between 2015-2020, AI-powered chatbots and virtual assistants began changing customer service with their ability to understand intent and provide helpful responses.
From 2020 to today, we’ve seen the emergence of generative AI, conversation analytics, and predictive engagement tools that anticipate customer needs before they’re expressed.
Today’s AI-driven customer engagement solutions represent the pinnacle of this evolution – seamlessly blending conversational AI, agent assistance tools, operational insights, and omnichannel capabilities into unified platforms that create frictionless customer journeys.
This isn’t just technology for technology’s sake. It’s about creating the kind of experiences that turn casual customers into passionate advocates for your brand – the kind of change I’ve helped businesses achieve throughout my career.
Key Benefits & Real-World Wins
When businesses implement AI-driven customer engagement solutions, they don’t just get fancy technology – they get real, measurable results that impact their bottom line. I’ve seen how these tools transform customer relationships while simultaneously boosting operational efficiency.
The numbers tell a compelling story: 77% of customers report improved brand perception after chatbot interactions, up to 40% of customer interactions can be handled through automation, and companies are saving millions in operational costs annually. Perhaps most impressive? Businesses leveraging AI-driven insights are seeing sales conversions jump by 35%.
But these aren’t just statistics on a page – they represent real businesses solving real problems with AI.
The Personalization Payoff
Today’s customers don’t just appreciate personalization – they demand it. A striking 91% of consumers prefer shopping with brands that provide relevant recommendations, while 52% will simply walk away when engagement feels generic. As technology advances, customer expectations rise too, with 73% expecting even better personalization.
What makes AI-driven customer engagement solutions so powerful is their ability to deliver this personalization at scale. Imagine a system that notices a customer frequently returns certain sizes and proactively recommends the right fit next time. Or one that analyzes browsing patterns to suggest complementary products that truly make sense. Some platforms even adjust communication frequency based on individual engagement patterns – sending fewer messages to prevent fatigue or more to nurture interest.
The result isn’t just happier customers – it’s deeper relationships that translate to higher lifetime value and a competitive advantage that’s hard to match without AI in your toolkit.
Efficiency & Cost Savings in Action
The operational benefits of these solutions are equally impressive – and they directly impact your budget.
For TTEC, implementing Agent Assist technologies led to 40% fewer escalations and an 11% reduction in average handle time. One travel company I worked with saved a whopping £3 million (about $3.8 million) annually by scaling their operations with AI. Another client cut their after-call work time by 4 minutes per call using AI-powered summarization – a seemingly small improvement that added up to massive time savings.
These efficiencies come from multiple sources: routine inquiry automation frees human agents for complex issues; real-time assistance reduces handle times; AI coaching lowers training costs; improved routing boosts first-contact resolution; and operational insights highlight process improvements.
For small and mid-sized businesses, these tools level the playing field, allowing them to deliver enterprise-quality service without needing enterprise-sized teams or budgets.
Case Studies You Can Steal
Let me share some real-world wins that might inspire your own AI strategy:
An online travel agency implemented an AI self-service agent that handled 55% of customer questions in under a minute. Beyond the obvious satisfaction boost, this generated £3 million (USD 3.8 million) in annual savings while supporting their global expansion plans.
In the BPO space, one provider automated up to 40% of interactions across HR, IT help desks, and onboarding processes. The results were dramatic: 40% fewer escalations and 11% shorter handle times.
Even YouTube, with its massive scale, saw remarkable improvements – 23% reduction in average handle time and 75% fewer queue abandons by using AI tools that streamlined information gathering and support efficiency.
For subscription businesses, proactive AI engagement has cut churn by up to 35% by identifying at-risk customers and addressing their concerns before cancellation even crosses their mind.
The beauty of these success stories is that they aren’t limited to giant corporations. Businesses of all sizes are achieving similar results by choosing the right AI-driven customer engagement solutions for their specific needs and customer base.
Want to learn more about implementing these solutions in your business? Check out more information about our customer engagement solutions for practical guidance.
Building & Integrating Your AI Toolkit
So you’re ready to bring AI-driven customer engagement solutions into your business. That’s exciting! But I know it can also feel overwhelming. Let’s break down how to build and integrate your AI toolkit in a way that makes sense for your specific needs and budget.
Choosing the Right Tools for SMBs
If you’re running a small or medium-sized business, you’ve got unique considerations when adopting AI technology. Budget matters. Technical resources might be limited. And you need to see results quickly.
Start by getting crystal clear on what you’re trying to accomplish. Are you hoping to cut down on support tickets? Speed up how quickly customers get answers? Boost your conversion rates? Your specific goals should drive every technology decision you make.
Good news for your budget: many AI platforms now offer tiered pricing with surprisingly affordable entry points. Some conversational AI tools even have completely free plans with no time limits, while paid options often start around just $30 monthly. This makes testing the waters much less risky.
For most SMBs, quick deployment is non-negotiable. Look for solutions advertising setup times measured in minutes, not months. Many modern platforms proudly promote “under 5-minute setup” with zero coding required—perfect if you don’t have a dedicated tech team.
Your business won’t stay the same size forever, so choose solutions that can grow with you. The ideal platform should handle increasing customer volumes without slowing down and offer additional capabilities you can activate as you expand.
Perhaps most importantly, verify that any solution you’re considering plays nicely with the tools you already use. Look for pre-built connectors to platforms like Shopify, WooCommerce, Zendesk, or HubSpot. The last thing you need is another siloed system creating more work for your team.
Integration Best Practices Across Touchpoints
Successfully implementing AI-driven customer engagement solutions means thoughtfully connecting them across every place customers interact with your brand.
Before anything else, get your data house in order. Quality AI requires quality data—period. Establish clear data standards, validation rules, and cleaning processes. Think of this as preparing the foundation before building your house.
When it comes to rollout, resist the temptation to transform everything overnight. Start with a single channel—maybe your website chat—prove success there, then expand. This approach reduces risk and gives you space to learn and optimize before scaling up.
Your AI becomes an extension of your brand voice, so maintain consistency in tone and personality across all channels. When customers get the same “feel” whether talking to your chatbot or your email system, it builds trust and reinforces your brand identity.
Even the best AI has limitations. Define clear paths for when issues should be escalated to human team members. The most successful implementations aren’t about replacing humans—they’re about augmenting human capabilities with AI handling routine matters while your team focuses on complex situations where they add the most value.
Create feedback loops to continuously improve your AI based on real interactions. What questions stump your chatbot? Where do customers abandon conversations? This ongoing refinement makes your AI smarter and more helpful over time.
Quick-Start Roadmap to Launch in 90 Days
If you’re eager to implement AI-driven customer engagement solutions without a lengthy timeline, here’s a practical 90-day plan:
Days 1-15: Audit and Plan
Take stock of your current engagement channels and identify where customers experience friction. Define what success looks like with clear metrics. Research and select AI solutions that match your needs, and create a plan for how your data will flow between systems.
Days 16-45: Pilot Implementation
Get your selected AI platform up and running with foundational functionality. Start by integrating with your highest-traffic channel (typically website chat). Feed your knowledge base and FAQs into the system to train it, and prepare your team for the changes coming their way.
Days 46-75: Test and Optimize
Launch a controlled pilot with a segment of real customers. Gather feedback relentlessly—both from customers and your internal teams. Compare performance against your baseline metrics and make adjustments to improve weak spots.
Days 76-90: Scale and Govern
Now you’re ready to expand to additional channels and activate more sophisticated features. Establish governance processes for ongoing management and create dashboards that make monitoring performance simple for everyone involved.
This accelerated approach delivers quick wins while building a foundation for more sophisticated implementations as your comfort with AI grows. The key is starting with manageable steps that align with your specific business goals.
Implementing AI-driven customer engagement solutions isn’t about chasing the shiniest new technology—it’s about creating more meaningful, efficient connections with your customers. When done thoughtfully, these tools amplify your team’s capabilities and create experiences that keep customers coming back.
Measuring Success & ROI
Let’s talk about the dollars and cents of it all. After all, when you invest in AI-driven customer engagement solutions, you want to know you’re getting real value back. I’ve helped dozens of companies track their ROI, and I’ve seen how the right metrics can tell a compelling story.
KPIs That Matter Most to Executives
When you’re presenting results to your leadership team, focus on metrics that speak their language. In my experience, executives care less about technical capabilities and more about business outcomes.
Customer Satisfaction (CSAT) and Net Promoter Score (NPS) tell a powerful story about how your customers feel. I’ve seen companies boost these scores significantly after implementing AI solutions that provide faster, more consistent service. One retail client saw their NPS jump 18 points in just three months!
Self-Resolution Rate is a game-changer for operational efficiency. This measures how many customer inquiries get resolved without human intervention. The best implementations I’ve worked with achieve up to 88% self-resolution rates, freeing your team to focus on complex issues that truly need the human touch.
Response time matters too. Modern consumers expect immediate answers, and AI-driven customer engagement solutions deliver exactly that. When you can show executives that average response times dropped from hours to seconds, you’ll have their attention.
Average Handle Time (AHT) typically drops by 10-30% with AI assistance. This happens through real-time guidance, automated summarization, and instant information retrieval. One financial services client cut their handle times by 22%, allowing them to serve more customers with the same team.
First Contact Resolution (FCR) improves when customers reach the right agent with the right information the first time. This reduces frustrating transfers and follow-ups that damage customer relationships.
The reduction in customer churn might be the most powerful metric of all. Companies using AI for proactive engagement report up to 35% reduction in customer churn. When you can keep customers longer, every other metric looks better.
On the revenue side, track metrics like conversion rate, average order value, and customer lifetime value. These numbers demonstrate AI’s impact on your top line, not just cost savings.
The ultimate metric? Return on Investment (ROI). Calculate this by comparing your cost savings and revenue increases against implementation and ongoing costs. As Bain & Company research shows, organizations with higher customer satisfaction deliver 3.5× more cumulative shareholder return over 10 years.
Building the Business Case with Predictive Analytics
Here’s where things get really interesting. You can strengthen your business case for AI-driven customer engagement solutions by forecasting future impact before you even begin.
Start with solid forecast models. Use your historical data and industry benchmarks to predict how AI implementation will affect call volume, resolution rates, and customer retention. This gives executives confidence that your projections are grounded in reality, not wishful thinking.
A/B testing is your friend here. Run controlled experiments comparing AI-assisted and traditional customer journeys. When you can show that customers who interact with AI have 15% higher satisfaction or 22% higher conversion rates, you’ve got compelling evidence.
Attribution modeling helps you understand which AI capabilities deliver the most value. This approach links revenue and retention outcomes to specific AI interventions, helping you prioritize your investments where they’ll have the greatest impact.
I always recommend scenario analysis with my clients. Create multiple scenarios with different levels of AI adoption to help executives understand potential outcomes under various conditions. This approach acknowledges uncertainty while providing a framework for decision-making.
The work doesn’t stop after implementation. Set up dashboards that track key metrics in real time, allowing for ongoing optimization. The most successful AI implementations I’ve seen are those that continuously improve based on real-world performance data.
By combining these approaches, you’ll build a compelling case for investment in AI-driven customer engagement solutions that resonates with decision-makers at every level of your organization. More importantly, you’ll have the tools to demonstrate clear value once your solution is up and running.
The most persuasive metrics tell a human story. Behind every percentage point improvement in customer satisfaction are real people having better experiences with your brand. That’s what makes this technology so powerful.
Navigating Challenges & The Road Ahead
Let’s be honest – while AI-driven customer engagement solutions are changing businesses in amazing ways, they also bring challenges that need thoughtful navigation. Think of it as driving a powerful new car – thrilling, but you need to learn the controls and watch for potholes.
Ethical & Privacy Considerations Every Marketer Must Know
Remember when privacy was as simple as closing your curtains? Those days are long gone in our digital world. As marketers, we have both legal and moral responsibilities when deploying AI.
Data privacy isn’t optional anymore – it’s essential. Whether you’re subject to GDPR in Europe, CCPA in California, or industry-specific regulations like HIPAA in healthcare, compliance must be baked into your AI strategy from day one. This means implementing proper data anonymization before processing and creating clear, transparent opt-in mechanisms for AI interactions.
Bias in AI is like a hidden leak – if you don’t actively look for it, you might not notice until damage is done. Your AI is only as fair as the data it learns from. Regular audits of your systems can help ensure you’re not unintentionally favoring certain customer groups or creating inequitable experiences. When you detect bias, having a clear remediation process is crucial.
Transparency builds trust, and trust builds business. Being upfront about when customers are talking to AI versus humans isn’t just ethical – it’s good business. According to recent research, 84% of customer service professionals believe AI is essential for meeting expectations, but they also recognize that maintaining the human element is equally important.
I recently worked with a financial services client who found that clearly labeling their chatbot as AI-powered actually increased customer satisfaction – people appreciated the honesty and adjusted their expectations accordingly.
Human-AI collaboration works best when viewed as a partnership, not a replacement strategy. The most successful implementations position AI as a tool that improves human capabilities rather than eliminates jobs. This requires thoughtful training programs that help your team understand how to work effectively alongside their digital colleagues.
Future Trends for 2025 and Beyond
The horizon for AI-driven customer engagement solutions is expanding rapidly, with several exciting developments on the way.
Hyper-Personalization 2.0 will take customization to entirely new levels. Beyond simply remembering your name or purchase history, future AI will understand the deeper patterns in your behavior – recognizing not just what you buy, but why you buy it. Imagine an experience that feels so custom to you that it’s like the brand can read your mind.
Emotional AI represents perhaps the most profound shift coming to customer engagement. These systems will recognize subtle emotional cues in text, voice, and even facial expressions, allowing for truly empathetic interactions. When a customer shows signs of frustration, the AI will adjust its approach – perhaps slowing down, offering more detailed explanations, or proactively connecting them with a human agent.
Customer digital twins sound like science fiction, but they’re rapidly becoming reality. These detailed virtual models simulate individual customer preferences and behaviors, allowing businesses to test potential interactions before they happen. It’s like having a focus group of one – perfectly matched to each customer.
Multimodal engagement will break down the barriers between different communication channels. Future AI won’t just switch between text and voice – it will create seamless experiences that might start on your phone, continue through your car’s voice system, and finish on your smart TV, all while maintaining perfect context.
Quantum-improved customer experiences may still be a few years away, but the potential is staggering. As quantum computing matures, it will enable AI to process vastly more complex patterns in customer data, open uping insights and personalization capabilities we can barely imagine today.
Autonomous experience optimization will continuously refine customer journeys without human intervention. These systems will run thousands of micro-experiments to determine the most effective engagement strategies for each customer segment, learning and improving with every interaction.
As we steer these exciting developments, maintaining a human-centered approach remains essential. The most successful businesses will be those that use AI-driven customer engagement solutions to improve human connections, not replace them – creating experiences that are both technologically sophisticated and genuinely warm.
Frequently Asked Questions About AI-Driven Customer Engagement Solutions
How do AI chatbots and virtual assistants improve customer service?
When clients ask me about chatbots, I always tell them the same thing: they’re not just fancy tech add-ons—they’re customer service game-changers.
Modern consumers expect answers now, not tomorrow. In fact, 83% of customers want immediate responses when they reach out. AI-driven customer engagement solutions deliver this around-the-clock availability that humans simply can’t match without massive staffing costs.
What I love most about well-implemented AI is how it creates consistency. We’ve all had those customer service experiences where one agent is amazing and another… not so much. AI delivers the same quality response every single time, whether it’s 2 PM or 2 AM.
The multilingual capabilities are particularly impressive for growing businesses. Rather than hiring specialized staff for different languages, your AI can instantly communicate with customers worldwide—a true global storefront without the global price tag.
During those Monday morning rush periods or holiday shopping sprees, AI shines brightest. While traditional systems leave customers listening to hold music, AI handles unlimited conversations simultaneously. And it’s effective too, resolving up to 88% of routine questions without human help.
The smartest companies I work with use AI as the first point of contact—handling the repetitive questions that drain human agents’ energy—while redirecting complex issues to their people. This creates happier customers and happier employees.
What ROI can SMBs expect from ai-driven customer engagement solutions?
Small business owners often ask me: “Steve, this sounds great, but what’s the actual return?” The good news is that AI-driven customer engagement solutions deliver measurable benefits across different timeframes.
In the first 1-3 months, you’ll typically see immediate operational improvements. Response times drop from hours to seconds. Support costs decrease by 30-50% for routine inquiries. Website conversion rates climb as visitors get instant answers instead of abandoning your site in frustration.
By months 3-6, the customer experience metrics start improving. CSAT scores rise. Customer churn—that expensive problem keeping many business owners up at night—can drop by up to 35%. Your existing team becomes 10-30% more productive as AI handles the repetitive questions.
The long-term benefits (6+ months) are where things get really exciting. Customer lifetime value increases as people stay loyal to businesses that respect their time. Your brand reputation strengthens. And perhaps most importantly for growing businesses, you can scale operations without proportionally increasing headcount.
What surprises many of my SMB clients is how accessible these solutions have become. Many platforms offer free starter options or pay-as-you-go models that eliminate the need for big upfront investments. Most of my clients achieve positive ROI within 3-6 months—making this one of the safest technology investments for small businesses today.
Will AI replace human agents entirely?
I get this question in almost every workshop I lead, and my answer is always a confident “no.” AI will transform customer service roles, but it won’t eliminate the human element.
There are fundamental human capabilities that AI simply can’t replicate (at least not yet). AI-driven customer engagement solutions may be getting better at detecting emotions, but they don’t truly feel empathy or connect on an emotional level. When a customer is upset about a wedding gift that didn’t arrive on time or frustrated after a difficult experience, human understanding is irreplaceable.
Complex, unique problems also require human creativity and judgment. I recently watched a customer service agent piece together a solution for a client with a highly unusual situation—making connections and exceptions that no AI would have been programmed to consider.
What’s actually happening is a shift in responsibilities. The data shows AI can handle up to 80% of routine interactions in some businesses. This frees your human team to focus on high-value conversations where their uniquely human skills shine—building relationships, handling sensitive situations, and creating memorable experiences.
As one support leader perfectly put it during a recent conference: “AI doesn’t replace agents—it replaces the tasks that burn them out.”
In the most successful implementations I’ve seen, humans and AI work as partners—each handling what they do best while creating a customer experience that’s better than either could deliver alone.
Conclusion
The rise of AI-driven customer engagement solutions marks a turning point in business-customer relationships. Throughout this guide, we’ve seen how these technologies deliver real, measurable improvements across the board – happier customers, more efficient operations, and stronger bottom lines.
What makes the difference between good and great AI implementations? I’ve noticed five key patterns in the most successful deployments:
First, they find that sweet spot between automation and human connection. AI handles the routine while people tackle the complex and emotional.
Second, they break down data silos to create seamless experiences that follow customers across every touchpoint.
Third, they never stop learning – each customer interaction becomes fuel for continuous improvement.
Fourth, they’re transparent about how they use customer data, building trust rather than eroding it.
Finally, they measure what matters – connecting AI performance directly to business outcomes that executives care about.
In my role as President & CEO of CC&A Strategic Media, I’ve guided organizations worldwide through this change, always with an eye toward marketing psychology – understanding the human elements that drive connection and decision-making. When we start with how people think and feel, technology becomes a powerful enabler rather than a cold replacement.
The end goal isn’t just to automate conversations – it’s to create meaningful connections that turn customers into advocates. The most powerful AI-driven customer engagement solutions don’t just solve problems; they build relationships.
The future of customer engagement is coming into focus: more intelligent, deeply personalized, and increasingly proactive. By thoughtfully implementing these solutions, you can create experiences that don’t just satisfy customers – they surprise and delight them, while empowering your team to do their best work.
Are you ready to transform how you connect with customers? Learn more about our approach to Customer Engagement Solutions or reach out directly to discuss your specific challenges. I’d love to help you steer this exciting new landscape.